PPC Package Comparison Chart and Details

I created the following side-by-side comparison chart to highlight and explain the details of each of my 3 PPC packages. This chart will show which services are included within each of my packages, and provide a brief description as to what each service entails.

	Google Only PPC Package	Standard PPC Package	Premium PPC Package
	($199 + 15% Spend)	($399 + 15% Spend)	($599 + 15% Spend)
PPC Providers
Google AdwordsThe setup and management of a Google Adwords Account.
Yahoo! Search MarketingThe setup and management of a Yahoo! Search Marketing Account.
MSN adCenterThe setup and management of a MSN adCenter Account.
Ask.com Sponsored ListingsThe setup and management of an Ask.com Sponsored Listings Account.
Monthly Management Services
Keyword Research and AnalysisA report to identify the most relevant keywords for your project.
Text-Ad Creation and TestingA service focusing on the creating and testing of different advertising copy.
Daily Bid and Position MonitoringA daily service ensuring that each of your keyword�s bids and positions remain in -tune with your budget, specifications, and goals.
Website and Landing Page ReviewA service ensuring that each of your website's landing pages remain up-to-date and worthy of converting PPC traffic.
Basic Conversion Tracking and ReportingA basic service focusing on tracking PPC campaigns and keywords to determine the profitability of your PPC buys.
Weekly / Month-End Activity ReportA monthly reporting service providing a summary of each month's campaign activity - clicks, cost, and conversion data.
Advanced Conversion Tracking and ReportingAn advanced ROI tracking service that provides analytical data used for determining the exact value of each PPC campaign and keyword.