Ribas Attains Pay Per Click Honors

Location: Oglesby, Illinois
Date: December 2005

Earlier this week, Search Engine Marketing Consultant Karl Ribas announced his participation and completion of both Google’s highly respected “Adwords Qualified Professionals” program and Yahoo!’s new “Sponsored Search Ambassador” program. These programs were developed as a way to improve, test, and measure one’s knowledge over each of the Pay Per Click platforms. Account managers who meet the necessary requirements of each program, are deemed professionals and are rewarded with special branding and marketing honors.

Google designed their “Adwords Qualified Professionals” program specifically for Pay Per Click professionals whom manage or wish to manage multiple Adwords accounts. Upon completion of the program, Google promises an increase in productivity, expertise, and knowledge allowing account manages the ability to save time and money when managing multiple client accounts. Google is also allowing all graduates of the program the opportunity to distinguish themselves as a skilled professional in addition to receiving the Google Advertising Professional logo to display on their website.

Google’s requirements for attaining “Qualified Professional” status include managing at least one Google Adwords account with $1000.00 total spend for a duration of 90 days. In addition, each individual must pass an official Google Advertising Professional Exam. The exam lists questions and probable scenarios that an Adwords account manager may encounter while managing and maintaining accounts.

Yahoo!’s Sponsored Search Ambassador program is very similar to that of Google’s program, and was developed to help search engine marketers receive the tools and resources needed in order to run successful campaigns. Yahoo!’s requirements for attaining “Ambassador” status include passing an exam which tests one’s knowledge of the program, in addition to having managed a Yahoo! Search Marketing account with a spend of at least $10,000 per month.

Additional “Ambassador” benefits include prioritized editorial processing, sales tools to enable account managers to sell and service their clients, and detailed reporting. Also, because Yahoo! has earned a highly regarded reputation as a successful search engine, ambassadors will hopefully gain a better reputation as search engine marketers.

In association with All Web Promotion, Ribas has met all of the requirements needed to attain both honorary statuses. ‘The exams weren’t all that difficult, but they did have their moments”, explained Ribas.” “The exams focused on your everyday ‘how to’ questions and really tested my knowledge of the Google Adwords and Yahoo! Sponsored Search setup, interface, and policies.”

“I am always willing to do what is necessary to stay on top of Search Engine Marketing techniques and practices”, says Ribas, “these are both great programs and I would highly recommend them to those serious about managing Google Adwords or Yahoo! Sponsored Search Pay Per Click campaigns.”

Karl Ribas has been involved with Search Engine Marketing since 2003. Since then he has expanded his services to include Website Design, Yahoo! Store Design, and Graphic Design solutions. For more information regarding Ribas and his services, please visit his website at http://www.karlribas.com.

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